Our Mission

We exist to end the abuse of animals raised for food. Together, we are here, for the animals.

17 Years of Activism

What began as a tiny grassroots organisation in the US in 2005, has since grown into an effective and global nonprofit, launching in the UK in 2016. Throughout our journey, one thing has stayed the same.

We are, and always have been,

For the animals

We started by focusing on institutional change—holding companies to account

Bolstered by our success in the US, we brought our hard-hitting campaigns to the UK, working first on eliminating cages for egg-laying hens. Our establishment here was marked by a wave of corporate cage-free commitments impacting millions of hens.

100M+

hens are now free to spread their wings each year beyond the confines of cages, thanks to cage-free wins around the world

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Over the years, we’ve taken on the world’s largest food companies and won

Ending the worst abuses of innocent animals who live painful lives—suffering from extreme overgrowth, confinement, crippling injuries, and frightening deaths.

Pizza Hut, Wagamama, Pret A Manger, KFC, ASK Italian, Travelodge—as well as Tesco, Spar, Lidl, Aldi, Morrisons and many other leading brands in the food industry—have all enacted animal welfare policies thanks to our tireless activism and campaigning.

25M

hens in the UK are now free from cages—equal to the human population of Austria, Sweden and Croatia combined

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120+

brands operating in the UK have signed up to the Better Chicken Commitment, set to dramatically reduce the suffering of millions of chickens farmed for meat

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Individual behaviour change goes hand-in-hand with institutional change

That’s why we work relentlessly to empower people with knowledge. To open their eyes to the horrifying ways in which animals are treated on factory farms. To become activists and leave animals off our plates.

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100+

THL-trained volunteers and activists fighting for animals across the UK

1800+

hours given by UK volunteers towards our programs over 2022-2023

40

protests and grassroots actions in 2022-3 led by trained volunteers across the UK

Because the abuse of animals raised for food is a global crisis

We create real social change in collaboration with others. After all, this is a movement that’s bigger than ourselves.
So, we share resources. Train other nonprofit organisations. And, cultivate a welcoming, collaborative and change-making community.

That’s why in 2016 we created the Open Wing Alliance (OWA), a global coalition of organisations united in a common goal: to end the abuse of chickens worldwide.

This is just the beginning. We’ll continue to uplift our movement. To grow our impact. And, through our actions every single day, end the abuse of animals raised for food.

A Global Movement

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100+

partners collaborating across 67 countries—all members of the Open Wing Alliance, a global coalition to end the abuse of chickens worldwide.

327

corporate animal welfare commitments earned in 2021

Our work is grounded in our values

They are our guiding force and inform our culture, and our approach, to ending the abuse of animals raised for food.

Effective

We strategically focus our energy, resources and talent toward impactful actions that will reduce, and ultimately end, the abuse of animals raised for food.

Collaborative

We are a league of team players who lift each other up, share our knowledge, resources, and passion with others, and find strength in building an impactful and positive movement for all.

Relentless

We are an indomitable force—with an unwavering commitment to our mission and endless determination to succeed.

Inclusive

We welcome, respect, and empower others, appreciating the value that every individual brings to our organisation and our movement.

Innovative

We constantly seek opportunities to improve, creating forward-thinking strategies and solutions to grow as a team and a movement.

Nimble

We quickly and efficiently embrace whatever change is needed to be most effective in achieving our mission.

Join us

We offer a diverse array of ways to get involved. From volunteering opportunities, to working with us, you can take action for a cause that you truly care about.

Make a lasting impact with your donation.

Your donation truly is the world of difference for animals. Each donation—no matter the amount—brings us one step closer to our goal of ending the abuse of animals raised for food.

£Donate
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