Automated Data Collection Technologies Policy

Automated Data Collection Technologies Policy

Last Modified: 29 June 2023

Introduction

This Automated Data Collection Technologies Policy sets out how The Humane League UK ("The Humane League UK", "we" or "us") uses automated data collection technologies on the URL https://thehumaneleague.org.uk (the "Website").

Cookies

What are cookies?

Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your web browser and allows the service or a third-party to recognise you and make your next visit easier and the service more useful to you. Cookies can be "persistent" cookies (i.e. cookies that are stored on your equipment between browsing sessions) or "session" cookies (i.e. cookies that expire when you exit the browser). Cookies can also be first-party (i.e. cookies that are placed by the website which you visit), or third-party (i.e. placed by parties other than the owner of the website you visit).

How The Humane League UK uses cookies

When you use and access the Website, we may place a number of cookies files in your web browser.

We use cookies to distinguish you from other users, which in turn enables us to offer certain functions of the Website, to provide analytics, and to store your preferences.

We use both session and persistent cookies on the Website, as follows.

  • Functionality Cookies. These cookies allow our Website to remember choices you make when you use our Website, such as dismissing a pop-up or displaying certain content.
  • Analytics and Performance Cookies. These cookies are used to collect information about traffic to our Website and how users use our Website. The information is aggregated and anonymised. It includes the number of visitors to our Website, the websites that referred them to our Website, the pages they visited on our Website, what time of day they visited our Website, whether they have visited our Website before, and other similar information. We use this information to help operate our Website more efficiently, to gather broad demographic information, and to monitor the level of activity on our Website. We use Google Analytics and MS Clarity for this purpose. The Humane League UK also uses Google Analytics Demographics and Interest Reporting. Google Analytics uses its own cookies. It is used to improve how our Website works. You can find out more information about Google Analytics cookies here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Disabling cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the "settings", "help", "tools", or "edit" facility). Many browsers are set to accept cookies until you change your settings. You may opt out of Google's use of cookies by visiting the National Advertising Initiative's Ads Settings at any time.

Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.cookiesandyou.com.

If you do not accept our cookies, you may find that not all features of our Website are available. For example, we may not be able to recognise your computer or mobile device and you may need to log in every time you visit our Website.

Pixel Tags

We may also use pixel tags (which are also known as web beacons and clear GIFs) on our Website to track the actions of users on our Website. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags measure the success of our marketing campaigns and compile statistics about usage of the Website, so that we can manage our content more effectively.