Morrisons campaign toolkit

The aim of this toolkit is to support you in supporting our campaign against Morrisons' cruel treatment of chickens raised for food.

In 2021, an undercover investigation revealed extreme and widespread animal suffering in Morrisons’ chicken supply chain. Despite claiming that they “Make Good Things Happen”, Morrisons has continued to sell these chickens and maintain their wholesome image.

We think this deserves to be called out, and would love it if you shared our Morrisons Make Cruel Things Happen video with your network.

Here are a few social media post ideas you can use.

Suggested tweets

Don’t be fooled: @Morrisons is making cruel things happen. Demand better for chickens today! #MorrisonsMisery

@Morrisons makes cruel things happen. Their fast-growing FrankenChickens live lives of pain. But we can do something about it. Join me and visit morrisonsmisery.com to speak up for animals! #MorrisonsMisery

I’m joining forces with @humaneleagueuk, @OpenCagesUK and @animal_equality to stop animals suffering under @Morrisons care. Join us at morrisonsmisery.com to help. #MorrisonsMisery

Video download link for Instagram

If you would like to upload the video to Instagram, you can download the video via this link.

https://thl.link/morrisons-video

For other social media sites please share our posts in the section above.

Useful extras