Chickens Deserve Better

Are restaurants conquering their fear of commitment?

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We have been working hard with, and campaigning against, companies in the restaurant sector to persuade them to commit to the BCC.

Broiler chicken centre framed on a black background.

Inquisitive, friendly and more intelligent than most people think, chickens are also the most abused land animals in the world. In the UK alone, over a billion are killed for food each year.

A shocking 95% of chickens reared for meat are raised on intensive factory farms. They are often packed into noisy barns, living in their own waste that burns their legs and bodies. The breeds of chicken used for meat have been bred to grow so fast and large that they are often unable to stand or breathe properly.

But by signing up to the Better Chicken Commitment (BCC), companies can raise the welfare of the birds that they use.

The BCC is a set of standards for improving the lives of chickens raised for meat. These standards were agreed by a group of animal welfare organisations including The Humane League UK and have already been adopted by food industry leaders such as KFC, Pret a Manger, Nestlé and Marks & Spencer.

We have been working hard with, and campaigning against, companies in the restaurant sector to persuade them to commit to the BCC. This month, the launch of our Corporate Cruelty Awards aimed to put public pressure on restaurant chains. And it certainly worked! We quickly had Chipotle, Frankie & Benny's, Shake Shack AND Chiquito sign up to the BCC.

It proves that, as a consumer, YOUR voice matters. We really couldn’t do all this without our invaluable supporters and all the animal lovers who, like us, are fighting for better animal welfare.

This week we had more good news as Wahaca joined the other restaurants in signing up to the BCC. Wahaca's commitment to the BCC covers all 25 of their restaurants!

To find out more about our cruelty awards, read our blog.