Burger King UK commits to the Better Chicken Commitment

This momentous news from Burger King follows a two year dialogue with our Corporate Relations team, as well as meetings with several other animal protection organisations - including World Animal Protection, Compassion in World Farming, the RSPCA, and members of the Open Wing Alliance.

The BCC is a set of criteria laid out by a number of animal protection organisations, including The Humane League UK, to improve the lives of chickens raised for meat. Without the BCC, chickens simply aren’t protected from leading miserable lives full of pain.

Bred to suffer, chickens raised for meat grow breast muscle so big and so fast that they are often unable to walk due to their weight. They are forced to live in cramped, filthy conditions until they are slaughtered at just a few weeks old.

This is why it is so important for animal protection organisations to persuade corporations to transform their welfare policies. Currently, the law does little to protect these animals, but the changes that Burger King has pledged to make will make a difference to millions of chickens. To find out more about the Better Chicken Commitment, read our blog.

Burger King has 530 locations across the UK and its influence in the sector will hopefully persuade competitors, like Subway and McDonald’s, to rethink their position and prioritise the welfare of chickens.

Burger King is not the first major fast food chain to sign up to the BCC in the UK. In 2019, KFC committed, followed by Nando’s in 2020. With more and more companies joining the BCC, the longer brands wait to join the initiative, the weaker their excuses sound.

Update February 2026

Burger King broke its Better Chicken Commitment, instead joining a coalition of companies called the ‘Sustainable Chicken Forum’ which provides no public welfare targets, no transparent reporting framework and no roadmap for change. Read more here.

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