Klara Schmidt
As an employee or employer, there are multiple ways you can support charity through your work.
Re-evaluating your corporate (or personal) social responsibility? Many businesses choose to support one or more charities openly, thereby boosting their brand image, making tax-efficient donations, and making this world a better place. Read on to learn about our top 4 ways to get involved.
1. Promote your products with co-branding and charitable discounts
Are you a vegan sole trader or small company selling or creating products? Whether you’re a baker, jeweller, chef, artist, or shop owner (and the list goes on!) - your business can benefit from creating co-branded products or offering discounts for charity supporters.
A co-branded product means both The Humane League UK and your business advertise one of your products via digital marketing channels, resulting in exposure for your brand. The product could be a The Humane League UK ‘special’, or it could be one of your regular products we advertise with a unique discount code.
An agreed percentage of profits goes towards our work for animals which means when your business benefits, so do the animals.
2. Boost your corporate image with a charity of the year partnership
Partnering with a ‘charity of the year’ is one of the most effective ways to boost your corporate image. You’ll be showing your customers you care about the things that they value and this can lead to much stronger brand loyalty.
If you partner with The Humane League UK, your financial support will be rewarded with fascinating talks delivered by our expert staff, fundraising guidance and shared social media exposure. Last but not least, you’ll be letting your customers know that you are fully committed to ending the abuse of animals raised for food.
Don’t own your business? You can let your employer know about us and our partnership scheme by sharing our Corporate Partnerships Brochure with them. Many partnerships have been established thanks to staff recommendations - your employer will probably value your suggestion!
3. Run a team fundraiser to raise money for animals
If you can’t commit to a full year of support, a charity fundraiser may be just right for your team. There are lots of activities you and your employees can do to fundraise for your chosen charity. This is a great way to show corporate responsibility, and also create a great culture within your team.
Run a 10K together, host a gala dinner, celebrate Christmas jumper day - the options are endless, and there needn’t be any limits to your creativity.
Check out our fundraising guide for more info, and reach out to us anytime for useful fundraising tools and best practice.
4. Are you a small business owner wanting to support a charity?
If you’re a small business owner you’re likely to be short on time. But that doesn’t mean you can’t support a charity that aligns with your business.
The easiest way to give tax efficiently to The Humane League UK through your business is Work for Good. Their donation form makes it fast and simple for you to create a Commercial Participation Agreement with us, leaving you to focus on your business.
Ready to collaborate?
Do you have questions, comments, or are you ready to collaborate with us? I can offer advice and support on partnerships, just send me an email to start the conversation.
