Holly Spindler
People love their dogs but they also love the environment. Meet Beco the dog food company putting animal welfare first.
The phrase ‘like a dog’s dinner’ may be intended as an insult, but it turns out that some dogs’ dinners may be better than our own. While fast food companies, retailers and restaurants are refusing to improve the welfare of the animals they use for food, British dog food company, Beco, is making chicken welfare a priority.
In the UK and around the world, chickens are crammed in their thousands into filthy barns, bred to grow so fast and big that they can be in constant pain, and then slaughtered in ways that maximise fear and suffering.
As more and more British people turn to higher quality ‘human-grade’ meat to feed their beloved cats and dogs, it’s becoming increasingly important to consider the welfare of other animals when caring for our pets.
And that’s exactly what Beco is doing.
By using free-range chicken in its dog food, Beco ensures the best possible welfare conditions for the chickens in its supply chain. It’s also the first pet food company to officially sign up to the Better Chicken Commitment (BCC) and confirm that it already meets all six of the measures aimed at meaningfully improving the lives of chickens.
The welfare of chickens in our food has always been important to us. Our customers obviously love their dogs but also have a concern for the wider environment and how our products are produced. As a company, we are delighted to lead the way and be the first in the UK pet industry to sign up to the Better Chicken Commitment and to support The Humane League in their vital work to raise standards of chicken welfare across the world.
~ George Bramble, Founder of Beco
There is a stark difference when we compare Beco to companies like McDonald’s and Subway, both of which have refused so far to sign up the BCC.
The BCC was devised by a group of animal welfare organisations including The Humane League UK. By signing up to the BCC, companies can significantly reduce the suffering of chickens in their supply chains.
Food industry leaders such as Nando’s, KFC, Pret a Manger, Waitrose and Marks & Spencer have all committed to the BCC. On the other hand, companies such as McDonald’s and Subway are now serving chicken with lower standards than pet food.
With pet food companies now taking action on animal welfare, what excuse is left for these companies that are continuing the abuse of animals raised for food?
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