New year, new you! If you'd like to try veganism in January, we can support you. Start by taking the Veganuary Pledge...

There are many reasons to go vegan. From ensuring better lives for animals raised for food, to protecting the environment and achieving better personal health and energy, veganism really could be a positive change in your life.
The growth of veganism over the last few years has been astronomical. As more and more people choose to give up products that derive from animals, restaurants and supermarkets have changed quickly to keep up with demand.
UK charity Veganuary supports people who want to leave animals off their plates with recipes, tips and advice. And this year we're partnering with them to encourage people to take the vegan pledge for January 2020.
So what will the pledge mean for you? Veganism means no meat, no dairy, no eggs - no animal-derived products for the month of January. Sound challenging? Don’t worry, we’re here to help you eat well for the entire month and beyond.
Want more?
If you're inspired by this, why not sign up to the Veganuary pledge and try vegan for January? You'll recieve tips and recipes throughout the whole month to support you.
Last year, over 250,000 people across 190 countries committed to Veganuary’s 31-day pledge. Not only that but 47% of Veganuary’s survey respondents said they would strive to remain vegan beyond January.
By taking the Veganuary pledge in 2020, you’ll be doing something positive in more ways than one. In fact, you'll be contributing to:
Happier and longer lives for animals
Animals are capable of living rich, emotional lives — and we don’t just mean your dog and your cat. Animals traditionally raised for food — including cows, pigs, turkeys, and chickens—feel happiness, joy, love, loss, and pain. They are sentient, just like you.
If you agree that these vulnerable and innocent animals should be allowed to live full and happy lives, we encourage you to join us and take the Veganuary pledge!
A healthier environment for all
According to Oxford University, going vegan is the best way you can reduce your environmental impact on a personal level. A whopping 14.5% of human-generated greenhouse gas emissions come from farmed animals, according to the United Nations Food and Agriculture Organisation. Removing meat and animal products from your diet can reduce air and water pollution, cut greenhouse gas emissions, and prevent deforestation.
This past summer, the world watched in horror as the Amazon rainforest was decimated by forest fires. And with cattle ranching being the number one driver of rainforest destruction, making the connection between our consumption of animals and the environmental impact is more critical than ever.
Will you commit to reducing your environmental footprint through your dietary decisions in the new year and take the pledge?
Better personal health and nutrition
As 63% of 2019’s Veganuary pledgers who responded to the survey reported their health improved over the course of January, it’s likely that you too will discover health benefits when choosing vegan.
Gamechangers, the documentary released earlier this year, challenged many preconceptions around nutrition, veganism and convinced many to try plant-based food.
Committing to better personal health is one of the most common New Year’s resolutions. What better way to make room for nutritious and exciting plant-based foods on your dinner plate than by taking the pledge and leaving animal products off your plate?
Want more?
If you're inspired by this, why not sign up to the Veganuary pledge and try vegan for January? You'll recieve tips and recipes throughout the whole month to support you.
Ready to commit to better personal health, environmental responsibility, and happier lives for animals?
Join us by committing to Veganuary’s 31-day pledge to leave animals off your plate.
Holly Spindler

