Chickens Deserve Better
Why did KFC join the Better Chicken Commitment?
Jenny Packwood, Head of Brand Engagement at KFC UK & Ireland, explains why signing up to the Better Chicken Commitment was a crucial step.
Chickens Deserve Better
Jenny Packwood, Head of Brand Engagement at KFC UK & Ireland, explains why signing up to the Better Chicken Commitment was a crucial step.
Chickens Deserve Better
Nando’s signs up to the Better Chicken Commitment why don't others such as Subway and McDonald’s to follow suit.
Our Movement
The widespread abuse of chickens has been the norm for decades. Now, with the Better Chicken Commitment, a seismic shift in the food industry has begun. A “crucial step” for companies to take, according to campaigner Hugh Fearnley-Whittingstall.