What is the Better Chicken Commitment?
What does better chicken welfare look like and why do we need the Better Chicken Commitment.


Chickens Deserve Better
Judges at the Court of Appeal hear why breeding Frankenchickens is illegal.

Chickens Deserve Better
Next week we’re back in court against the Government in an appeal that could revolutionise British farming.

Chickens Deserve Better
We know that many animals create strong bonds with each other, and with humans. But do chickens?

Chickens Deserve Better
What progress has the European Chicken Commitment meant for chickens?

Chickens Deserve Better
Today, we’ve launched a new campaign calling on Lidl’s partners to speak out against animal cruelty. Here’s why.

Chickens Deserve Better
Tesco follows Co-op, Morrisons, and Lidl in announcing more space for chickens...but is it enough?

Chickens Deserve Better
A history of our fight for chickens raised for meat.

Chickens Deserve Better
Animal advocates took to the stage at Co-op’s AGM, demanding Co-op do better for chickens.

Chickens Deserve Better
Campaigner and Co-op member, Jodi, responds to Co-op's refusal to stop selling Frankenchickens

Chickens Deserve Better
Chickens are a classic image of Easter, but are suffering on an industrial scale

Chickens Deserve Better
In a win for animals, Lidl GB has announced it will give chickens more space.

Chickens Deserve Better
The new Chair of Co-op received a giant open letter, signed by Co-op member Chris Packham and over 2000 members.

Chickens Deserve Better
Morrisons has announced it will give its chickens more room, but will remain using cruelly-bred Frankenchickens.

Chickens Deserve Better
Higher welfare doesn’t just benefit animals, but humans and the world we live in too.

Chickens Deserve Better
Campaigners said Co-op is copping-out of providing decent animal welfare standards to millions of birds.

Chickens Deserve Better
The Court of Appeal has granted our appeal against the Government over the use of Frankenchickens.

Chickens Deserve Better
Four top UK animal charities have sent a joint letter to supermarket Farmfoods, blasting them for reneging on their commitment to end cages by 2025 and urging them to reconsider as the Government pursues a national ban on cages.
Chickens Deserve Better
How is each supermarket treating chickens raised for meat?

Chickens Deserve Better
This weekend, we’ve been protesting at KFC drive-thrus across the country, demanding that the fast-food giant keep its promise to improve the lives of millions of chickens.

Chickens Deserve Better
Motion to improve chicken welfare gains momentum ahead of Co-op’s AGM.

Chickens Deserve Better
We explore the detail behind the decision.

Chickens Deserve Better
Protests kick off outside KFC's flagship store after the fast-food giant reneged on its promise to stop selling Frankenchickens.

Chickens Deserve Better
The judgment is in on one of the most important legal cases for animals in history.

Chickens Deserve Better
Lidl Germany has committed to ending the use of cruelly-bred Frankenchickens.

Chickens Deserve Better
Around 300 million chickens raised to Better Chicken Commitment (BCC) standards will experience one third the severe pain of conventional birds.

Chickens Deserve Better
The largest coffee chain in the world pledges to improve the welfare of chickens.

Chickens Deserve Better
A salmonella outbreak led to supermarkets clearing their shelves, but chicken farming is dangerous in many other ways.

Chickens Deserve Better
One year ago today Burger King made a historic move by signing up to the Better Chicken Commitment.

Chickens Deserve Better
Judicial review refused permission to proceed… but we’re not giving up.

Chickens Deserve Better
By announcing financial support for farmers to implement the Better Chicken Commitment, Defra has demonstrated the direction that the Government wants to see animal welfare go in.

Chickens Deserve Better
Morrisons sells itself as a sunny and wholesome brand - this video exposes the truth.

Chickens Deserve Better
Doug Maw fought against his employer’s callous use of fast-growing chickens. Now he has been fired; but not silenced.

Chickens Deserve Better
Why ‘ranges’ don’t go far enough for animals. If you want to support our campaigns sign up to our newsletter.

Chickens Deserve Better
The Government is failing millions of chickens like Molly. Now we’re fighting back.

Chickens Deserve Better
World’s largest sandwich chain signs up to the European Chicken Commitment.

Chickens Deserve Better
Morrisons and Co-op are falling behind when it comes to animal welfare.

Chickens Deserve Better
As customers demand more accountability from retailers, one is showing the others how it’s done.

Chickens Deserve Better
Jenny Packwood, Head of Brand Engagement at KFC UK & Ireland, explains why signing up to the Better Chicken Commitment was a crucial step.

Chickens Deserve Better
Investors have power to affect a huge amount of positive change in the world. But there is one move that really can transform the lives of over a billion animals.

Chickens Deserve Better
In a historic win, Burger King UK has committed to improving the welfare of chickens in its supply chain.

Chickens Deserve Better
Co-op members vote for the supermarket to adopt the Better Chicken Commitment…but the Board refuse to budge.

Chickens Deserve Better
Factory farming conditions may be putting customer health at risk due to breeding ground for bacteria.

Chickens Deserve Better
The latest in our Legal Challenge as we face the Government in the High Court.

Chickens Deserve Better
The RSPCA brings scientific heft to our court case challenging Frankenchickens.

Chickens Deserve Better
Undercover investigation reveals suffering of fast-growing ‘Frankenchickens’ at Lidl supplier

Chickens Deserve Better
Our challenge against the government over the legality of fast-growing Frankenchickens has been granted a full hearing in the High Court.

Chickens Deserve Better
M&S has become the first national supermarket in the UK to meet the Better Chicken Commitment (BCC) for their fresh chicken.

Chickens Deserve Better
After millions of birds died in the last heatwave, animal charities have joined forces to demand better.

Chickens Deserve Better
Shocking new investigation reveals the horrifying reality for chickens on factory farms.

Chickens Deserve Better
How many Matt Hoods does it take to advocate for better animal welfare standards…?

Chickens Deserve Better
New investigation reveals the true plight of chickens on Co-op’s farms

Chickens Deserve Better
Lidl seem to be having trouble telling the truth…so we’ve given them a helping hand.

Chickens Deserve Better
Lidl’s claims are being challenged as we complain to the Advertising Standards Agency.

Chickens Deserve Better
Lidl is exposed as a new UK undercover investigation is made public. Will you add your voice and fight for animals alongside us?

Chickens Deserve Better
The fight for justice for chickens isn’t over. We’re appealing the Court’s decision, for the sake of each of the millions of chickens on factory farms right now.

Chickens Deserve Better
High Court rules that Defra hasn’t behaved unlawfully in our legal challenge on behalf of chickens.

Chickens Deserve Better
Foodservice companies catering for the Queen, the Natural History Museum, and Royal Bank of Scotland suspected of sourcing intensively-reared chicken.
Chickens Deserve Better
Behind the facade of ‘Happy Meals’ and smiling clowns, people deserve to know the truth behind the food they’re sold.

Chickens Deserve Better
We have been working hard with, and campaigning against, companies in the restaurant sector to persuade them to commit to the BCC.

Chickens Deserve Better
We’re exposing the companies refusing to commit to better chicken welfare

Chickens Deserve Better
Owners of Heinz and Birds Eye commit to the European Chicken Commitment

Chickens Deserve Better
KFC becomes first in its sector to commit to the European Chicken Commitment.

Chickens Deserve Better
For too long, McDonald's has been selling its "good guy" image. But, it's a charade.

Chickens Deserve Better
This positive step will drastically improve the lives of chickens in wagamama’s supply chain

Chickens Deserve Better
We took to the streets to show McDonald's customers what really happens to the chickens that make McNuggets... Here's what they thought.

Chickens Deserve Better
A great step forward has been taken today for the chickens suffering in McDonald's supply chain.

Chickens Deserve Better
Keith Kenny is McDonald's Vice President, Sustainability. He has been working for McDonald's for nearly 30 years.

Chickens Deserve Better
Looking back on a successful week driving progress for broiler chickens.

Chickens Deserve Better
Vets join the call to supermarkets to end the abuse of chickens raised for food.

Chickens Deserve Better
Campaign to change the world for chickens sees major boost as a major meat company signs the Better Chicken Commitment.

Chickens Deserve Better
After weeks of tense negotiations with The Humane League and its coalition partners, supermarket giant Aldi has committed to the European Chicken Commitment in Germany and Spain.

Chickens Deserve Better
Why welfare improvements are so important to animal protection. A new investigation into eight chicken farms has shown extreme levels of suffering.

Chickens Deserve Better
Nando’s signs up to the Better Chicken Commitment why don't others such as Subway and McDonald’s to follow suit.

Chickens Deserve Better
What progress has been made for chickens in the past year and what was promised?

Chickens Deserve Better
What does better chicken welfare look like and why do we need the Better Chicken Commitment.

Chickens Deserve Better
Despite its family friendly advertising, McDonald’s has repeatedly ignored messages from children about its treatment of chickens.
We are a charity ending the abuse of animals raised for food.
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